The idea of MrTiki.com was born from a fairy’s burp. It’s true! She ate too much jungle mushroom one day, and out came MrTiki in a beautiful stinky bubble of fairy gas, much like the Big Bang! MrTiki, a world full of adventure and wonderful things, and some not-so-wonderful things I will not name in this post that start with an ’s’ and end in ‘migmie’, all started with an idea.
Translating such ideas into visual representations is what I do, and I thought it might be nice to give some insight into the behind-the-scenes work and thought processes that go into it.
Step 1) Research, Research, Research
This is before anything is even drawn. It is one of, if not the most important step.
Research question #1: What’s the project?
Well it’s a website, first and foremost. I research all other like-genre and similar-demographic sites, and web trends (this is ongoing! -though honestly, it’s only as I see things appear. I’m not able to actively research much. I leave that to Volte6 in regards to technology). The point is to see what other sites offer, what they don’t offer, avoid being a redundancy, and see what we can do better big picture-wise, as well as overall visually.
Research question #2: What is the subject matter?
Fantasy, Tiki, island/Polynesian. I’m from Hawaii so luckily I have that culture to draw from when approaching MrTiki, although my intent is not make it Hawaiian or Polynesian, but give the site its own unique island essence. Anything jungle or island related that I see, I store for reference, including movies, postcards, calendars, tvshows, etc.
In researching Tiki culture, I found that it is actually HUGE. There are loads of books, sites, movies, etc. all devoted to Tiki, and in fact there are Tiki-lovers all over the world. Who knew?
Then I take all my collected and researched visuals, books, movies, magazines, music, etc, and put them in a pile. I post visuals on bulletin boards, make inspiration boards, and basically surround myself with it all, light up some incense and let it sink into my skin. Oh yeah.


(late night pic of my work desk with the coolest tiki dude, & some pages of collected imagery I put together for inspiration boards)
Step 2) Concepting
MrTiki has evolved over time from what we thought it could be at conception to what it is currently, and it will continue to evolve for sure (which is a great thing!). When I say ‘concepting’, what I am referring to is taking the research and meshing it into the world you are trying to create.
There were so many directions I could’ve taken MrTiki, visually. From a very retro, very 2-D Shag-like style, to a very simple iconic modern style, to Tokyopop, to overly cute-ified (i.e. Littlest Pet Shop), and on and on. -From the website design itself, to the characters, to games and game elements, backgrounds, everything considered.
This is where you experiment and do most of the problem-solving. What works best for the characters and what works best for the experience you are trying to create, while sticking to your research (what will make the world stand apart, who will it appeal to, etc).
Once you concept and try out different things and experiment, you lay all the things in front of you and make your decisions. Keep what’s working and toss what isn’t. Keep drawing, keep thinking.




STEP 3) Solidifying the identity
Well, I don’t know that it’s much of a step, but rather defining your brand and the world you created, after you’ve concepted the crap out of it. Make it consistent and cohesive. Create a branding guide, which details the decisions you’ve made, lists the ‘rules’ and guidelines for your brand. Doing this also forces you to ask yourself questions you may not have already solved, and forces you to finalize any open-ended thoughts. I hope that makes sense. Ours is a work in progress.
Throughout the whole process it’s important to collaborate with the others involved in the project. Their feedback and ideas are extremely important in the development process; you need constructive criticism, like with anything else. Working too autonomously just means you’re working in a vacuum and it’s not always beneficial. Volte6 is an avid gamer and brings his knowledge and input about mmorgs when it comes to layouts in game-play, and game play as a whole. - Likewise with Wee, and Mrdweedles, and their skills and knowledge with flash games, they’ve directed and coordinated ideas with me from the start (I don’t have a huge gaming background, so it’s essential for me to get all their input). Since Kinh came aboard, I work closest with him, since he’s breathing life into this Tiki world through the (amazing!) weekly stories. Our representations of the IP need to be consistent, from the smallest detail of the color of a character’s eyes, to the most grandiose, like an army of Woobots and the level of destruction they could cause. Kinh does nearly similar dev work for the plotline and characters that I do for them visually (I’m sure he could write up a novel-length blog post about it as well), so it is imperative that he and I work closely on things.
This post was probably too wordy but hopefully provided a little insight into vis dev, and at least some pre-beta work that I’ve done. Although I’m still solidifying things, I think it’s moving in the right direction. Here are some old character sketches for reference, you can see the evolution:


It’s a lot of work, as there are a lot of things to consider, but it’s also loads of fun! I mean, how often do you get to decide what a peg-legged, metal-armed, patch-eyed, ear-pierced, kilt-wearing, Spirit-loving, butt-ugly character named Mort will look like? Not too often.